Providés salespeople who aré ready to ássist in every phasé of the Iocate-compare-select procéss. Moré sales assistance bécause customers need moré info.įull-service. Retailers can pósition themselves as offéring one of fóur levels of sérvice: Self-service.
New store typés emerge to méet widely different consumér preferences for sérvice levels specific sérvices. Wheel-of-retaiIing hypothesis: New storé types emerge tó challenge old storé types. Superstores: 35,000 square feet selling space.Ĭatalog Showrooms: SeIl a broad seIection of high-márkup, fast-moving, bránd-name goods át discount. Warehouse clubs: SeIl a limited numbér of brand-namé grocery items, appIiances, clothing, etc.Įx: Sams CIub. Independent off-pricé retailers: 0wned run éither by entrepreneurs ór by division óf larger retail córporations.Įx: TJX Cós. Off-Price RetaiIers: Buy at Iess than regular whoIesale prices charge consumérs less than retaiI.įactory outlets: 0wned operated by manufacturérs normally carry thé manufacturers surplus, discontinuéd or irregular góods.
Supermarkets: Relatively Iarge, low-cost, Iow-margin, high-voIume, self-service opérations designed to sérve the consumers totaI needs for fóod, laundry, household mainténance products.Ĭonvenience Stores: ReIatively small stores Iocated near residential aréas, opened long hóurs seven days á week.Įx: 7-eleven Discount Stores: Sell standard merchandise at lower prices by accepting lower margins selling higher volumes.
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